Today I shall be picking the best promoted books in the year of 2010.
Thousands of books come out every year but there are always books that stands out and the next thing we know is that they are NEWYORK BESTSELLERS. How does a book compete among others and have high numbers of rating on goodreads.com. The answers to that question is simply in the word 'MARKETING'. How do publishers/publicists/authors market their books before and after its release? Authors could do simple stuff like sending out swag for the well-known bloggers to do a giveaway, becoming active on social media or have a blogger to interview them or write a guest post. Note that I am referring to what an author could do online to spread the word about their book. So of course if you like me and always on twitter and facebook you will notice that there has been few books that stood out before their releases due to its unique promotion. Books that made me and others want to read them so bad. And that’s because they had great marketing objectives, strategies and tactics. I think I could go on and on about marketing but here are the books that were promoted differently from the rest of the other books:
1- Nightshade by Andrea Cremer
Who thought of this idea from before? If someone did it before the Nightshade crew then I never heard of it. Ok so you might be asking what had they done to promote their book. They picked one of the main characters and brought them to real life by creating a facebook fanpage under his name. Shay who is one of the main characters we got to see him doing videos of himself. So shay is not a written character anymore he is also a real human to all readers.
They would send the well-known bloggers stuff that says that it was sent from Shay Doran. I mean if that doesn’t create a buzz then I don’t know what else could. So great job for developing a fan page which was very interactive with the readers and that gave us a scoop and insights of the characters and the setting and lots more stuff. Smart!!!
2- Beautiful Darkness by Kami Gracia and Margaret Stohl
I don’t think they needed to do any promotion prior the release of Beautiful Darkness since everyone was dying to read it anyways but they did something very different to promote their book. Live chats. I remember when I had exams and kami would tweet that there are having a live chat. Of course being me I would ignore my studies and watch the live chat. And they were fun to watch. Really. They did great giveaways on the live chat which made everyone get more excited about Beautiful Darkness more than they were. Not to mention that they are very active on twitter and Kami was the first person to send me a tweet thanking me for my review for Beautiful Creatures. Kami, you have no idea how that made me feel. Thank you!!
3- Crescendo by Becca Fitzpatrick
The crew behind promoting this book made me buy it before the release date of it. I know. They would do lots of creative contests and I would enter them all and hope to win it. I mean come on once you read Hush, Hush, we all know that you would do illegal stuff to get book #2. So yea they made lots of facebook and twitter contests, asking their fans to do simple but smart stuff to enter. I recall one of the contests was to change your facebook profile picture to the crescendo cover. How smart!!! Also they would do small videos every Monday that would make you go crazy. Did you go crazy? I did. So all the contests and videos made you more eager to read the book.
4- Anna and the French Kiss by Stephanie Perkins
I always say a good product promote itself. The crew behind this book didn’t do anything creative and if they did, I didn’t know about it. Sorry. But here what happened. The book was read by almost all book bloggers which means something, right? So here what happened: the crew behind this book sent it to bunch of bloggers and these bloggers gave it great reviews (it deserved it) which helped in spread of the word of how good it is. See because it was really good so the publicists didn’t have to do anything extreme. It marketed itself because it’s a great book. I mean if you go to goodreads, you will see that it is rated 4.62 which is pretty high. So bloggers were behind my eagerness to read this book.
If you have any book that would fit in the list, leave me a comment and tell me why.
Tata for now